Support Social Causes
Your Page is more than just your brand. By ‘Liking’ your Page, you customers are joining a community – your community where they will be able to identify with your values. These are reflected in your language, your purpose, your products, your customer service – in everything you do. Customers will choose to support businesses that reflect their own personal values. Consider a cause that reflects who you are – maybe a local charity or a movement you feel passionately about. But consider something that is not controversial, divisive or will alienate your customers. You can either make a regular donation or you can support their fundraisers or even volunteer. There are so many ways you can use your business to make a difference.