Develop an Internal Approach

  1. Which social media platforms / management tools do you want to use? Hootsuite? Tweet Deck?
  2. How will you integrate them?
  3. Who will be responsible for the day-to-day use?
  4. How will you deal with situations – good or bad – on your Facebook Page and on other social media? Pre-plan responses
  5. What training and education do you need?
  6. What are the risks and how will you manage them?
  7. What policies and practices do you need to develop or adjust?
  8. How will you use Facebook to manage your relationship with other organisation and maybe even the media?

Plan efficiently so that you get off to a good start and develop a positive image of your organisation.