Develop an Internal Approach
- Which social media platforms / management tools do you want to use? Hootsuite? Tweet Deck?
- How will you integrate them?
- Who will be responsible for the day-to-day use?
- How will you deal with situations – good or bad – on your Facebook Page and on other social media? Pre-plan responses
- What training and education do you need?
- What are the risks and how will you manage them?
- What policies and practices do you need to develop or adjust?
- How will you use Facebook to manage your relationship with other organisation and maybe even the media?
Plan efficiently so that you get off to a good start and develop a positive image of your organisation.