Consider a product or service you sell. Get a picture of it and post the picture with a description about why your customers should they buy from you instead of your competitors.
1. Our pies are made with only local ingredients
2. We deliver the quickest service in the area
3. We are the only shop in Y to sell these Z items
These must of course be true, but ensure it puts you above your competitors.
Include a ‘call to action’ in the description – this is an action you would like your customers to take. It could be something like:
1. Click on the link to place your order
2. Come into the store to get this item for X