Local or Niche Celebrity
Establish connections with a respected local celebrity or a celebrity in your niche. Send them a free hamper, invite them to one of your business events or just invite them to come and meet you. Use the opportunity to photograph them with you and your business (with their permission) and share this on your Facebook Page tagging the celebrity and / or their organisation. This could be the mayor, or a prominent business person, a beauty queen, a school headmaster or a radio personality. Stay away from political figures, unless they hold office in your area, as this could alienate you from some of your customers.