Fill out as much of the profile information on your Page as possible. Click on the ‘About’ tab and edit. Add in your website, if you have one (and make sure your website is up-to-date too), your address (if you have a physical location from where you operate), your opening and closing times (very important), words to describe your organisation (which will come up in searches on Facebook), as well as the short and long descriptions of your business, using the ‘voice’ you have selected to use for your business – casual, chatty or formal.
If the photographs you use on your social media account are copyrighted, you could get yourself into a lot of trouble. It is best to use your own photographs as much as possible.
You can get copyright-free and editable photographs from a range of different websites, at no charge, or you can pay from a dollar upwards. Just do a search. Your photographs do not need to be professional – just make them as nice as you can. You may want to get additional training to take better photographs in the future, but for now, use your smartphone.
Post a photograph of you, your business, or a product and say something with the photograph. Many make the mistake of posting just a picture and this really has no value. Add in a description of the photograph and a link to your website (for example). You want people who see it to have an opportunity to find out more about you, your products and your business.