Facebook is a free social networking website – for the people, by the people and about the people. It allows friends, families, interest groups, organisations and businesses to connect to share opinions and information, promote discussions and build relationships.
With more homes being connect to the internet, daily, an increased number of people now have access to the internet using their mobile phones and wireless hotspots. It is now cheaper to connect to the internet and so there is also a corresponding rise in the use of social media, especially Facebook, and the greatest proportion of online time is now being spent on social media sites and especially on Facebook.
The three C’s of social media are:
These characteristics provide the means to encourage engagement and allows your business to develop interactive relationships with your customers. Effective use of Facebook can help you better understand, respond to and attract the attention of specific audiences – your customers.